The majority of marketers prioritize keywords when preparing and writing content for WordPress websites. The explanation is straightforward: They frequently have tight budgets and feel they can’t use those funds to produce high-quality content. But guess what’s wrong with this strategy?
Well, many other WordPress site owners share the same opinion. As a consequence, users have access to numerous platforms that have a similar content marketing strategy and provide marketing collateral that is similar in terms of topics, genres, and quality.
Therefore, instead of focusing on demographics and keywords for that, be smart and practical. Identifying the types of content your visitors want will help you broaden your content.
The primary eight content types that every WordPress website should take into account are listed below:
The 8 Most Powerful WordPress Content Styles For Everyone!
The Landing Page
There is a good possibility that you are aware of the effectiveness of landing pages for internet businesses of all sizes. For marketing initiatives, your WordPress website requires a landing page; this is where customers will “land” after finding you in search terms and learning something about your company.
A landing page’s sole objective is to turn visitors into customers. A landing page is essential for your modest company website if you sell services or merchandise.
The following are the ideal content strategies for your landing page:
- A catchy heading that encourages readers to remain and read more about you. Consider the phrase “Top British celebrities who went to Harvard University” as an example.
- A banner or hero graphic on your site to elicit favorable feelings and highlight your advantages.
- A benefit-focused and transparent offer that addresses the “What’s in it for me?” demand.
- Extra advantage.
- Trust indicators (guarantees, customer testimonials, user-generated content, etc.).
- Contact information.
- A call for action that is compelling and enticing enough to entice visitors to execute the intended action.
Case Studies
It’s an effective marketing tactic for developing social evidence, credibility, and consumer confidence. Case studies are examples of success from your organization or from clients who have worked with you, revealing the tangible results of your good acts for others. This is your moment to show off your knowledge by illustrating how you were able to resolve a user’s issue.
You can include objectives on the main page or landing page of your site, write about them in blogs and articles that explain everything you perform to achieve your goals or mention them at presentations or other activities that are linked to marketing your company.
Graphics
Whichever form of content you decide to post on your WordPress website, try your best to bolster it with images. Because the adage “an image is worth a thousand words” is accurate, and this is particularly true nowadays. Make your work as visually appealing as you can to increase engagement and boost its effectiveness.
This just means to include visuals and photos in your stuff, but if you want to step things up, consider creating infographics or using video content to convey your message.
Discuss Trending Topics
There will constantly be popular content. This is something that is gaining interest in a certain industry or area and is the subject of much discussion. You should be discussing stuff that falls under this popular category to improve your SEO so that more people will visit your website.
Along with the aforementioned factor, discussing timely, prominent subjects will improve your website’s SEO rating and make it easier for people to find you. For instance: if own a finance assignment help website try to write on trending finance dissertation topics. As this will grab the attention of potential students towards you.
Long-Form Blog Entries
Why is a blog necessary for your WordPress website? It’s an opportunity to rank well in SERPs, create referrals, and address all Backlinks issues.
But what should you post on your weblog to gain traffic?
- Step-by-step instructions.
- Ultimate instructions.
- Assets for academic material that assist your intended audience in resolving an issue.
- Thorough examinations of the ideas and occurrences in your area of expertise.
- Professional write-ups and rankings.
Listicle
There is no doubting the influence listicle material has had online; readers adore them. This is because they are very adjustable to fit whichever message you are attempting to convey and the data is laid out understandably.
Before bullet-pointing solutions that individuals can benefit from, use creativity to come up with incredibly intriguing titles that lure readers in.
Client Testimonials
You are aware that 90% of individuals distrust advertisements and self-serving brand narratives from companies. Rather, they look to their colleagues, family, celebrities, and other clients. 77% of consumers claim to read customer evaluations and comments before purchasing anything.
In light of this, you could wish to post some sincere client testimonials on your WordPress to sustain it, foster confidence, and encourage website traffic to purchase from you.
On your landing page, you can layout client feedback and recommendations as a side or a small block. If you have incredibly devoted consumers who are willing to provide in-depth feedback, consider creating interviews blog entries, or roundups.
Lead Generation
A lead generator is a tool for obtaining leads in return for something worthwhile. Offer customers a trial version, a review, a document, a research, an e-book, or anything else they can get by email right now. If it meets their wants, they’ll give you their email and membership, which will allow you to generate leads without upsetting them.
Lead hooks help establish your brand’s credibility. They are interesting, valuable, and shareable. Create a lead bait that you can provide on your website as a downloaded file in return for visitors’ email addresses.
Here are some suggestions for your lead magnet:
- E-books, lectures, and webinars.
- Free tests.
- Templates.
Final Note
There are many different sorts of content, but that doesn’t imply you should apply them all in your WordPress content marketing approach. Focus on creating compelling content that will benefit consumers and help you to showcase your competence. Analyze your intended audience and understand what they desire.
You don’t have to limit yourself to just producing blog entries or videos. Start with eight content categories listed in this post, try them, and decide which ones function and meet your approach the best if you want to be successful with your content marketing efforts.
References
TWH.2022. IMPORTANCE OF SEO CONTENT WRITING IN THE DIGITAL WORLD. Online Available at: <https://thesiswritinghelp.com.pk/importance-of-seo-content-writing-in-the-digital-world> (Accessed: 10 November 2022).
Bartlett, D., 2022. WordPress in easy steps. In Easy Steps Limited.