Should Social Media Influencers Be Regulated? What Is a Marketing Manager?

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Social Media Influencers

Influencers on social media จะเป็นการเบทเดิมพันกับค่ายไหนหรือเกมไหนก็จะมีขั้นต่ำแบบนี้ให้เล่นกันอยู่ทั้งหมด ปั่นสล็อต ทรูวอเลท ได้แบบเพลินๆในทุกวัน สล็อตเว็บตรง อยากเข้าเล่นตอนไหนก็เล่นได้เลย จะไม่มีวันหยุดมารบกวนในการเข้าหาเงินรางวัล have come under scrutiny, and rightfully so. Here are a few current headlines:

Press reports and two documentaries have exposed the disastrous Fyre Festival. Although the event’s organisers engaged in multiple forms of fraud, their actions also served as a rallying point for influencers who used supermodels to publicise the event without disclosing the event’s sponsorship.

An examination exposing the ubiquity of social media bots, notably those bought by aspiring influencers and celebrities looking to boost their status online, was reported by The New York Times last year. A business named Devumi “sold roughly 200 million Twitter followers to at least 39,000 customers” over the course of years, including well-known athletes, chefs, and reality TV stars.

The Securities and Exchange Commission announced a settlement with Floyd Mayweather Jr. and DJ Khaled for “failing to disclose payments they received for promoting investments” in one of the most well-known legal actions against influencers this year.

My personal favourite case study involved a company that created fake social media influencers with purchased followers in order to secure brand sponsorship.

What Is a Marketing Manager?

A marketing manager is in charge of overseeing the marketing initiatives for a company, service, or commodity. They project market demand and direct a marketing team in the development and execution of innovative and creative customer interest-engaging tactics across a variety of media platforms.

What is the role of a marketing manager?

Marketing managers are responsible for several different tasks. Although there are industry-specific standards, all marketing managers will do the following duties: 

To ascertain the marketability of products and services and the general interest, conduct market research.

Create original and creative marketing tactics for use on a variety of platforms, including social media, television, billboards, and newspaper articles.

Make marketing strategies that include goals and outcomes.

Make thorough expense estimates and budgets.

Prepare sales and advertising contracts by bargaining with prospective customers and partners.

Organise public relations efforts and address any emerging internal and external problems.

Increase in social media influencers

Influence on social media is a quickly expanding industry. According to estimates I’ve seen, brands pay approximately $2 billion annually on influencers, a staggering increase in only a few years. Even so, this represents less than 5% of all advertising expenditures globally, so at least for the time being, the amount of attention it garners is probably out of proportion to its actual significance.

I predict that the influencer trend is just getting started given the decline of more conventional advertising outlets. Why? since it is effective. Influencer marketing has significantly increased sales for several firms, especially in the fashion, entertainment, travel, and technology industries.

In favour of the influencers

It’s not surprising that humiliating celebrity social media blunders garner all the attention and feed the haters.

That should under no circumstances lead you to believe that influencer marketing is not important.

One of my agency friends despises social media influencers. He considers them to be fluffy charlatans and scorns any business that would employ them. On a white board in his office, I scribbled the following sentence:

“To sell more stuff is exactly what we do.”

Influencers also sell garbage. It’s true. Without a doubt. They sell crap faster and better in some industries than any advertising campaign ever could. Some influencers’ lone Instagram post has the power to transform a company. An industry may shift as a result.

Take a broad outlook

One more thing. I haven’t yet seen a precise breakdown of paid versus unpaid influencers. (According to a recent study, “micro-influencers” now receive more marketing attention than celebrities.)

My impression is that the majority of “influencers” exist among those who really submit content on products they enjoy without receiving compensation. Few social media influencers receive compensation for their work; some may receive free gear or even invitations to events.

Most individuals upload content and abide by the guidelines. Most people produce material only for enjoyment and to share their passions.

We might be missing a profound and significant point if we lump all social media influencers together as “fluffy nothings,” in my opinion.

We live in a magnificent moment when everyone can create content and establish their own independent power in this world, regardless of who they are, the colour of their skin, the darkness of their history, their financial situation, or everything else that might define them by society.