Digital Signage Controllers: The Next Generation in Branding Impact

video wall controller..

A video wall controller can be a powerful way to display your messages and media in stunning 4k video with full graphical effects and computer control. But which one do you choose? There are hundreds of different models available, so it’s hard to know where to start. Let’s take a look at the most important characteristics to consider when you’re looking to purchase a video wall controller.

What Is Digital Signage?

Digital signage is the use of digital displays to deliver a message – such as a storefront or an advertisement. There are many different types of digital signage, but all fall into three categories: self-contained, networked, and large-scale. Self-contained includes LED scrolling letters and video screens. Networked is where you can control your display with software or a tablet. Large-scale includes video wall controllers and large LED displays with content that’s preloaded on the screen via a USB drive or SD card.

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What Are The Differences Between The Controllers?

The two main differences between the controllers are that one is software-based and the hardware-based. Software-based controllers allow for the use of any Windows or Mac computer to control the content on your signage, while with hardware-based controllers you need to purchase an additional piece of hardware. A software-based controller will typically cost less than a hardware-based controller, but it can also be harder to manage and update content remotely. One major issue with software-based controllers is that if your computer crashes and you are not at home, there is no way to update your signs remotely.

How To Choose Between Them?

Choosing the right signage controller is a big decision. You need to decide on what type of video format you want to use and what your budget is. Some controllers can do both audio and video, while others are specialized for just one or the other. There are even models that offer both audio and video playback at the same time, which adds an extra element of interactivity to your branding opportunities!
There are also different pricing tiers depending on how many screens you will have displaying your content. If you’re only looking to buy one or two screens then you’ll likely be looking at something that retails for $1,500-$2,500 USD per screen.